Blais: Erin O'Toole needs to quickly define the new Conservative brand, or Liberals will do it for him

There's a truism in marketing: if you don't define your brand, your competitor will do it for you. The Conservatives now have a very small window to rebrand the party.

https://www.cbc.ca/news/opinion/opinion-erin-otoole-conservative-party-brand-1.5346655

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