Breast cancer awareness is not enough: Public health strategies need to be based on prevention

I’m tired of Breast Cancer Awareness Month. Forgive me, but as a researcher studying how we understand information on links between environmental and occupational exposures and breast cancer, I’ve grown weary of yet another October decorated in pink, promoting the same message of awareness. The message itself has become tired, and awareness-raising alone is an ineffective solution to the breast cancer epidemic.